MAVALA’s collection of gentle Swiss botanical skincare products provides solutions to concerns in a prescriptive way that means every woman can build the perfect daily regime of products that cater to her needs now…and mixed and matched as her skin changes with the seasons and life.
MAVALA is synonymous with nail care in the 100+ countries it trades in. Skincare has always been at the heart of the brand which was founded in 1958 by Madeline Van Landeghem, a Belgian beautician living in Switzerland. The founder’s focus on care has remained core for this brand, running through the nail products’ business, into hand and foot treatments and now in facial skin where active ingredients ensure visible results.
MAVALA is a global cosmetic group with a broad selection of care-oriented beauty products positioned to deliver visible results. 100% Swiss-made and with its own in-house R&D and dedicated laboratory, we are able to position our skincare range in a different way in this competitive marketplace. It’s not about age, or skin type (because it can be confusing if consumers self-diagnose), but its about listening to our customers who know how to describe how their skin feels and what their concerns are: for instance "dry", "flaky", "dull", "wrinkled", "red" etc. From our survey of women from around the world, we found their five major concerns and worked in the labs on five different care solutions. Our approach to the reality that our customers have several concerns: dry AND dull, wrinkled AND dark circles. Therefore customers are being encouraged to focus on their main concern and then add in from the other regimes in a mix-and-match style.
Key advanced dermatological ingredients include Hyaluronic acid and Vitamin C. For the Aqua Plus line we have worked on three different molecular weights of hyaluronic acid to re-infuse all layers of the skin with moisture. The deeply hydrating effect allows us to claim a 24-hour skincare benefit. The Skin Vitality Line for dull skin uses stabilised Vitamin C which activates once it’s on the skin; and using the Daily Serum and Daily Cream it has a cumulative effect. Another key ingredient in this line is the Swiss Apricot extract. All products contain two ingredients chosen for their calming and purity: Swiss Mallow Flower calms and Pure Water from the Swiss Alps is anti-bacterial and the purest, mineral rich water.
A Unique Problem-Solving Approach
To efficiently respond to women’s major skincare concerns, five ranges have been created:
- ANTI-AGE PRO to efficiently correct all signs of ageing (wrinkles, loss of radiance, dark spots)
- AQUA PLUS to intensely re-infuse dehydrated skin
- SKIN VITALITY to awaken the healthy glow of tired, dull skin
- PORE DETOX to neutralise imperfections and shine
- CLEAN & COMFORT to cleanse skin irritated by cleansing with the utmost respect
All MAVALA Swiss Skin Solution products are available at Dis-Chem countrywide. Click for more details below.